Shell calls for transit ‘revolution,’ invests in mobile ticketing platform

Oil and gas company Shell announced today an investment in mobile transit ticketing platform Masabi. The companies did not disclose the terms of the investment.

Masabi said the investment would help deploy its Justride fare payment system, which allows transit passengers in cities across the world to purchase tickets before they travel, in addition to other mobile-based features. Justride is currently used by more than 70 clients in 13 countries, the company said, including cities like New York, Denver, Las Vegas and Los Angeles.

The company sees the “need to take vehicles off the road by transitioning drivers to become riders,” in addition to transitioning to low-emissions projects, Roger Hunter, Shell’s vice president of e-mobility, said in a statement. To do that, there needs to be “a revolution in how people make and take journeys in and around cities; public transport has to modernize and become easier and simpler to choose and use,” he said.