Sure enough, Bird touts itself as “committed to providing environmentally friendly transportation options,” according to government communications and public relations manager Mackenzie Long. Bird claims to reuse all possible vehicle parts and recycle the rest.
But there is growing concern about whether such sustainability claims for shared-use scooters are enough. According to an analysis by Alison Griswold, a reporter for Quartz who specializes in start-ups and the sharing economy, data from a pilot test of Bird and Lime scooters in Louisville, KY, suggest that the average scooter lasted about a month in the city. That’s a moon cycle. The refrigerated shelf-life of a carton of yogurt. Short.