Selling safer trucks into a pandemic

“We started looking at safety shortly thereafter, and we were one of the first companies to put safety equipment in as, I won’t say it’s a mandate, but we told our customers we wanted to put safety [equipment] in all of the trucks,” said Flynn, CEO of Fleet Advantage, an asset management firm based in Fort Lauderdale, Florida.

So, in addition to a health crisis-inspired buy-lease program in which Fleet Advantage will pay cash to its fleet customers to buy their trucks and lease them back, Flynn is pushing a safer-truck initiative.

Flynn’s goal is to sell more trucks in a market that was approaching its cyclical bottom before the COVID-19 pandemic.

Selling safer equipment carries multiple benefits whether the truck new or used, he said. At the end of a new truck lease, the second buyer is often an owner-operator priced out of the new equipment market.