Segway’s New Electric Skates Are the Latest Volley in the Scooter Wars

Here’s a nonnegotiable fact: People love gadgets. But will they love miniature electric skates that are somewhere on the aesthetic spectrum between futuristic and kind of hideous? Segway sure hopes so.

The personal transportation company has debuted rechargeable roller shoes, the Drift W1s. Segway, the brains behind Gob Bluth’s favorite transit method, is marketing them as bringing “all the fun and coolness,” adding that they are the perfect purchase for “the young generation who dare to stand out and create new trends.”

Unlike those Heelys sneakers with the built-in wheels, Segway’s e-skates are meant to be worn in combination with your own shoes.