Bird, the rapidly expanding dockless electric scooter company, announced two new initiatives this morning seeking to position the company as a safety leader among the current crop of urban mobility startups—and help give its users safe places to ride in cities.

The Los Angeles-based firm announced that it will form a new Global Safety Advisory Board led by David Strickland, former head of the National Highway Traffic Safety Administration (NHTSA), and more recently, spokesperson for the Self-Driving Coalition for Safer Streets, that will “create, advise, and implement global programs, campaigns, and products to improve the safety of those riding Birds and other e-scooters.”
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