Samsung is in advanced talks to buy assets of auto-parts maker Magneti Marelli from Fiat Chrysler Automobiles NV, according to people familiar with the matter. It’s particularly interested in the lighting, in-car entertainment and telematics business and could consider an acquisition of the whole company, the people said, asking not to be identified as the discussions are private.“Samsung has little presence in auto-parts, but this acquisition will fast secure them business competence even as a late comer,” said Lee Seung Woo, an analyst at IBK Securities Co. in Seoul. “Samsung is thinking that it should change its acquisition style. It can’t really start everything from the scratch.”