As more partial automation makes its way to vehicles in the form of advanced driver assist systems (ADAS), automakers have had pretty free range in describing some of the features. That, hopefully, ends with the Clearing the Confusion campaign, an effort AAA, the Society of Automotive Engineers, Consumer Reports, JD Power and the National Safety Council endorse.
On Tuesday, all five groups approved common terms for a variety of ADAS. The terms aren’t intended to replace what automakers want to call the features from a branding perspective, but they’re meant to provide clear and concise explanations for car buyers. In the joint announcement, each said consumers must be aware that certain systems are designed to “assist” and not replace a driver.
As I like to say in any story surrounding partially automated features, there are no self-driving cars on sale today, and there won’t be any on sale tomorrow.