AlixPartners’ findings are based on a survey of 2,000 U.S. consumers across 10 large markets where both car-sharing and ride-sharing are popular. The firm says it found consumers prefer ride sharing to car sharing due to convenience, while some cited a dislike of surge pricing – raising prices during peak demand to balance demand and supply.

“It’s not the traditional economics of what’s cheaper, it’s more (about) what’s better and more convenient that’s driving ride sharing,” Wakefield says.