The company announed in a blog post that it will allow users to opt into the “Round Up & Donate” selection, which will be located on the app’s Settings page. When users choose to opt in, their ride will be rounded up to the nearest whole dollar, and that extra change will be distributed across causes that include environmental and veteran care and LGBTQ equality.
Lyft Vice President of Marketing Melissa Waters talked about the latest feature in a statement: “Lyft is a values driven company and we deeply believe in participation. Round Up and Donate is a program that makes it easy to participate in a meaningful way by allowing people to give back to the causes they care about within our communities.”