Regarding Tesla sales to regular people: CMU Prof says it will take a lot

Surveys by Carnegie Mellon show that getting from the tech savvy to regular folks will take a lot. Most U.S. consumers don’t even know what an electric car does, said Jeremy Michalek, a professor of engineering and public policy. Electric cars currently are only 1 percent of U.S. sales. “Winning over the enthusiast is just fundamentally different from winning over mainstream consumers,” he said.