ReachNow ceases all car-sharing, ride-hailing operations

Car-sharing business ReachNow announced it is ceasing operations, exactly one year after it added ride-hailing services. ReachNow operated in Seattle and Portland, OR, and was operating in Brooklyn, NY for about 18 months before leaving that market last year.

A company blog post says the parent REACH NOW arm will “now focus on building a multimodal platform and will no longer operate car sharing and ride hailing services” due to a realignment of the five joint venture mobility companies that BMW Group and Daimler AG announced earlier this year.

ReachNow will close its offices in Seattle and Portland in the next few months and lay off half of its 75 employees, according to the Puget Sound Business Journal.