Portland, OR launches pilot with Sidewalk Labs location data software

Alphabet-backed Sidewalk Labs has launched a location tracking software pilot with the city of Portland, OR, according to a report in GeekWire that the company confirmed to Smart Cities Dive. Sidewalk Lab’s Replica software tracks people’s movements based on location data from smartphones and smartphone apps, and delivers anonymized data to transportation agencies to gain insight into traffic patterns.

Portland City Council approved the $457,000 pilot in December, to be administered by the Portland Bureau of Transportation (PBOT), Portland Metro and TriMet, the regional public transit network. After the one-year trial, the agencies could purchase a one-year subscription to the service for 12 cents per resident, according to Oregon Public Broadcasting.

Replica pilots have also been launched in a half-dozen other cities, including Chicago and Kansas City, MO.