Porsche’s new companies are all about electric bikes

In the future, you may come across a lot more two-wheeled Porsches on the streets. The luxury automaker has launched two new joint ventures with Dutch company Ponooc Investment B.V., and they’re both all about electric bikes. Porsche eBike Performance GmbH is based in Ottobrunn near Munich and will develop components, including motors and batteries. Anything it creates will then be used by P2 eBike GmbH, the second joint venture based in Stuttgart, to manufacture Porsche-branded e-bikes for consumers that the company plyans to launch starting in the middle of the decade.

Porsche is far from a newcomer in the e-bike space. In 2021, it debuted two electric bikes inspired by the Taycan and were made to complement the Cross Turismo, which has a rear carrier. Those bikes, however, along with their motors and gear shifting systems, were manufactured by Japanese bicycle industry giant Shimano.