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The March 2014 study found that the majority of car shoppers worldwide, a group that included those planning to buy or lease a car, used or would like to use connected car services. The fact that 43% of respondents were interested in having connected car services in their next automobile suggests that car manufacturers who are able to meet this demand could see more sales or leases than those who do not. – See more at: http://www.emarketer.com/Article/Connected-Cars-Grab-Auto-Shoppers-Attention/1010880#sthash.TZhm087k.dpuf