“Before we did this, we went through an extensive semester-long study with Carnegie Mellon University to prototype and build this out, and we looked at best practices everywhere, especially San Francisco,” Lam said. “And one of the key points to a successful startup engagement that we learned is that there was engagement with a city champion or designated lead. That’s why we picked the products that we picked, because we identified that in order to be successful we needed to identify who the city champion would be for the startup selected.”