“They won’t have to settle for loneliness. They won’t have to settle for crappy room service. They won’t have to settle for feeling unsafe,” said Ellen Saksen, CEO and co-founder of GoJaneGo.co and its app, Amelia . AlphaLab describes the venture as a “business woman’s insurance against safety issues and burnout on the road,” noting that 50 million American women make about 200 million business trips a year.

Saksen, 42, of Marshall is partnering in the venture with her sister Kate Nichols, 36, of Morgantown, W.Va., and app designer Sanjana Baldwa, 22, of Boston, a Carnegie Mellon University graduate.