Phiar raises $3 million for AR navigation to eliminate wrong turns

Phiar has raised $3 million in seed funding to develop machine learning and augmented reality (AR) technology that makes driving with smartphone navigation easier.

In contrast to traditional navigation apps, where users have to look away from the road to decipher directions, the Phiar app displays a driver’s real world surroundings, augmented with an easy-to-follow painted path. A green band shows you the way to go (just like in a racing video game).