SEPTA is in the beginning phase of its “Rail Transit Wayfinding Master Plan,” a comprehensive overhaul that at the least upgrades signs and maps to make SEPTA easier to use, but at most could go so far as to rename the trolley, Market-Frankford, Broad Street, and Norristown High Speed lines. The project comes at a time when rideshare companies send instantaneous alerts to notify of a driver’s location and arrival time, but SEPTA users are left to consult PDF timetables or its many social media accounts for updates…

SEPTA is getting help from Entro, a design firm, through a year-long, $360,000 contract. The University of Pennsylvania Center for Safe Mobility too will lend a hand, using eye-tracking technology that measures where riders feel confused or stressed.
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