One industry could get a $100 billion boost from the rise of driverless cars and car-sharing

Drinking and driving should, of course, always be mutually exclusive, but the rise of car-sharing services and the development of driverless cars could shake things up. That would be great for liquor sales, which have been hit hard by drunk-driving laws in countries like China and Scotland, according to a research note by Morgan Stanley’s Adam Jonas and his team. To make their case, the analysts calculated current global alcohol consumption and its monetary value, and compared that with estimated figures under the impact of car-sharing and driverless cars. They found that the booze market could get an extra $98 billion.