Starting today, New Yorkers have access to a new option when it comes to ride-hailing apps, one that claims it’s “built for New Yorkers by a New Yorker.” Myle was founded by Aleksey Medvedovskiy, who says he’s a 20-year veteran of the city’s taxi industry. The company hopes to differentiate itself by giving people a more affordable alternative to Uber and Lyft.

The app’s launch today includes all five of NYC’s boroughs and approximately 5,000 drivers licensed by the city’s Taxi and Limousine Commission (TLC). Myle claims most rides will cost, on average, 10 percent less than if you travel to the same destination with Uber or Lyft. It also says it won’t make use of surge pricing or any hidden fees.
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