An NFC shopping zone has been opened in Myeong-dong — the busiest shopping area in South Korea’s capital city, Seoul — by the Grand NFC Korea Alliance, an association formed in June by the country’s leading mobile network operators, phone and device manufacturers, card issuers and government agencies. During a three month pilot that runs until the end of January, shoppers in the NFC Zone can use their phones for a wide range of NFC applications including:::
Bus timetable information and real-time service status, downloadable via NFC tags located at bus stops.