New ride-sharing service in Charlotte helps to protect women

A new women-only rideshare company here in Charlotte is looking to target more women riders and drivers.

It’s called Just Her Ride Share.

Kimberly Evans, the founder of Just Her Rideshare, said she started Just Her Ride Share to provide a safe and stress-free alternative for women.

The company based in Charlotte started in 2020.

To really make the best experience for riders, Evans participated in a customer discovery program at UNC Charlotte. She determined most women felt uncomfortable with male drivers and ultimately preferred female drivers.

A 2018 survey proved the same. The data showed that 45% of the women surveyed prefer female drivers. It also showed that 23% of women who ride Uber say they’ve had to report an uncomfortable encounter with an Uber driver.