New GPS App Gives Directions In A Child’s Voice Near Schools

Swedish ad agency Forsman & Bodenfors created the new Slow Down GPS app for If Insurance that gives directions in a child’s voice when you drive near schools, daycare centers and other areas where there will likely be a lot of children playing outside or crossing the street. The agency likens the app to “a subtle audio sign that says, ‘Children at play,'” according to Adweek.