New automotive technologies help offer hybrid features at lower cost

The University of Michigan’s Transportation Research Institute released the results of a study last week that found an increased interest in hybrid vehicles from drivers who did not own a hybrid. The Institute reports that of the 1,000 drivers of traditional vehicles polled, 31% planned to make their next vehicle a hybrid. A third of drivers in the study said that they were not considering hybrids at all, but those who would reconsider that decision cited initial lower costs as a factor that could change their minds.