Autonomous driving tech company Mobileye has launched the world’s first software for vehicles that will prevent drivers from surpassing the maximum speed limit on roads – by using AI and a camera.

Intelligent Speed Assist (ISA) is a technology that has already been introduced to new vehicles, and relies on a combination of cameras, low-resolution maps and GPS data. Mobileye’s ISA system, on the other hand, uses machine learning and one camera alone to automatically determine the speed limit.

ISA technology can slow the vehicle’s speed to conform with the speed limit, or take a more passive approach and warn the driver when the vehicle is speeding.

According to Mobileye, there are technical difficulties in integrating the current ISA alternative into vehicles, which are more costly and not as reliable.