Mobile startup Drive Power creates digital driving coach using U of M IP

DriveScribe is the go to market product, which is anticipated to publicly launch in April. Using a smartphone accelerometer, GPS and gyroscope combined with GIS map data and SaaS dashboard, DriveScribe aims to be a digital driving coach.
From a safety point of view, the app pauses incoming messages, communicates changes in speed limits, driving conditions, and tracks other nuances like location and sudden movements. It collects, compiles and synthesizes multiple data points into a real time web-based analytics dashboard for parental observation. The interesting twist of Drive Power is found in the way by which this individual behavior can be interpreted and leveraged.