Microsoft and TomTom are working on location-based apps in the cloud

As part of the expanded deal, the companies said, TomTom will be “a leading location data provider” for Azure and Bing Maps. Azure Maps allows companies to build maps, routing and traffic data into their cloud-based apps, for example, to create Internet of Things, logistics and asset tracking services.

Building the maps in Azure reduces the latency to customer applications, said Tara Prakriya, partner group program manager of Azure Maps and connected vehicles. “Azure customers across industries end up winning when their geospatial data and analytics, TomTom data, and Azure Maps services are all running together in the same cloud,” she said.

For example, using the Azure Maps routing services powered by TomTom allows for better distribution of goods to retailers, restaurants and homes.