In recent months, shared micromobility companies like Bird, Lime and Lyft have rapidly expanded their products in small and midsized markets with populations ranging from 2,500 to over 150,000. This includes new fleets in Pittsfield, Massachusetts, Annapolis, Maryland, and Green Bay, Wisconsin, among many other smaller markets.

Bird grew from about 250 global markets last year to more than 400 this spring. (The company told TechCrunch this week that despite the layoffs of 23% of its staff, it plans to continue expanding into new cities.)…

So, while operators continue to expand into new cities, they’re working to tailor those programs to meet a community’s specific needs, according to a spokesperson for Bird. These software and hardware updates can include geofenced regions that limit the area where riders can go, new speed limits and new parking restrictions.