Michigan Startup’s New Technology Rewards You Just For Driving Your Car

Livio, a Michigan-based start-up, has parked itself in the middle of this space, offering a digital marketplace that it says serves everybody’s interests. Its new technology, Livio Keys, is a customizable software package that helps the apps and content partners work directly with carmakers to offer promotional deals to drivers. It works with both Bluetooth audio and proprietary platforms, and is compatible with HTML5 sites, mobile apps from iTunes, Android, Windows Mobile, Blackberry, and carmakers’ own dashboard apps.