Mercedes Benz appears to be taking rival Tesla Motors more seriously, Automotive News reported, given the electric car company’s success in important locations such as in California. Other long-time rivals in the automobile industry are also getting into electric car development, with Audi about to showcase the e-tron Quattro concept at the upcoming auto show in Frankfurt, which will be an electric SUV to be launched in 2018 that will compete with the upcoming Tesla Model X. BMW is also working on an i5 electric car that is based on the company’s 5 series of vehicles.