Mercedes Says It Can’t Win Race For Autonomous Driving, Bows Out

But that’s a thing of the past now as confirmed by Mercedes through its spokesman in the RND report. The company said that it will move away from that goal, citing a new business strategy for the marque. In Mercedes’ perspective, car-sharing isn’t a profitable business anymore. Level 4 autonomy, in relation to driver assistance in private cars, is still on the table, but a business model similar to Waymo won’t happen.

“Our investors don’t just expect sales, but also especially profit,” said Mercedes’ spokesperson.

In line with this, Mercedes’ boss Ola Källenius has cut research and development investments in autonomous mobility. The previously reported BMW and Mercedes-Benz joint development of self-driving cars has also been terminated – a mutual decision between the two German firms.