Looking To Monetize Its Maps, Waze Launches A Location-Aware Mobile Ad Platform For Local Businesses

Last week, the increasingly popular traffic and navigation app, Waze, launched a redesign that brought a deeper level of social integration to its user experience. Along with redesigned maps and a new interface, the startup added Facebook single sign-on and features that allow users to share their drives, pickups and meetup spots, communicate their status from the road and check-in at a destination without leaving the app.