Lime unveils MaaS platform to expand micromobilty access

Dive Brief:
Lime announced on Thursday that it will launch a Mobility-as-a-Service (MaaS) platform this winter in an effort to become a “one-stop shop” for consumers seeking a shared electric vehicle. Micromobility operator Wheels will be Lime’s first partner on the platform.

The MaaS platform will kick off in Miami, Seattle and Austin, TX, as well as Berlin, with additional markets and partners to follow. The platform will be a permanent, integrated feature of Lime’s existing app.

The company’s long-term aspiration is to build the go-to platform for light electric vehicle rides under five miles, Lime CEO Wayne Ting said in an interview. To achieve this, he said, Lime must leverage partners to fill out the platform’s offerings. “Our whole goal is that … you can find the mode that’s right for you, that is the right price, and you’ll be sure that every mode on the Lime platform is sustainable, is green and is affordable,” Ting said.