Lime taps user base for Complete Streets advocacy

Dive Brief:
Lime has launched a global “People-First Cities” campaign to mobilize its millions of riders to support “complete streets” — roadways designed for safe and accessible transportation across modes — and to become advocates for improving the safety of urban infrastructure, Lime Advocacy Director Jonathan Perri told Smart Cities Dive exclusively.

Lime, which recently joined the Complete Streets Coalition, is encouraging users to contact their members of Congress to support the Complete Streets Act, sponsored by Sen. Ed Markey, D-Mass., and Rep. Steve Cohen, D-Tenn. So far, about 1,000 Lime users have contacted their representatives or senators, according to Perri.

The micromobility company also intends to encourage users to voice their support for the Biden administration’s proposed $2 trillion American Jobs Plan, which could potentially incorporate the Complete Streets Act, according to Lime.