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Late to the Driverless Revolution

Early in 2011, two top engineers for Google traveled together to Detroit on what amounted to a diplomatic mission. They had just spent 18 months on a top-secret project called Chauffeur: the development of a car that could drive itself over 10 different 100-mile routes on public roads. Now they were looking for a partner to carry the project forward. “The idea was, if you’re going to make self-driving cars, you have to work with a car company,” recalls Chris Urmson, who made the trip with fellow engineer Anthony Levandowski. “Maybe they’ll sell us cars to build a fleet. Maybe we’re going to be retrofitting our stuff onto their cars to sell.”
But they couldn’t find any takers.