“The selection process of chipsets for vehicles is a lengthy process in which we interact and work with both Tier-1s and car makers to embed our solution in new card models,” Autotalks CEO Hagai Zyss told Geektime by email. “The fact we provide a ‘pre-integrated’ solution makes the design process for car makers / Tier-1s a much easier task, allowing them to focus on their ‘added-value’ functionality.”