Why run empty buses all day when you can just ferry passengers about in more comfort for less money? But with local authorities turning to Uber instead of investing in the city itself, the question becomes: what happens if Uber goes bust? An in-depth, ferocious assessment of Uber’s finances by the Naked Capitalism blog concluded that the company was “staggeringly unprofitable”. The company of course disputes this and argues that like many Silicon Valley companies – with Amazon being the prime example – massive losses are what’s needed in order to speed up growth.