Which brings us to the concerning question about the newest, most sophisticated, and priciest new ADAS systems: Are they truly being embraced by drivers, thus moving the safety ball farther down the field? Or are they baffling nuisances that are eventually shut down, unused, or avoided out of frustration, annoyance, or uncertainty? Even more interestingly, are they truly paving the way for the semi-autonomous and autonomous cars now in the pipeline, as manufacturers seem to be counting on?
For the most part, the systems are indeed improving safety and boosting convenience even among those who aren’t particularly dialed into what their cars are up to—often for no other reason than the systems are persistently active and step in to save your bacon when necessary. But the issue of consumer awareness and confusion is very real.