When Canoo’s first vehicle, itself known as Canoo comes to market in 2021, it won’t be competing directly with the likes of Tesla, or Audi or Porsche. There won’t be any Canoo dealers. In fact, you won’t even be able to buy a Canoo.
Canoo will be exclusively offered through a subscription model. No long term commitments, just one flat monthly price to drive a vehicle. Subscriptions aren’t new of course, with most major automakers experimenting to varying degrees with this approach, but usually on a small scale. Some automakers like Volvo have faced pushback from dealers when they have tried to expand subscription services.