Introducing a frequent flyer program for ground transportation

A new startup has launched an app that cities could use to reward users for engaging in sustainable transportation.

A young company called Miles officially unveiled Tuesday a service that’s positioned as a sort-of frequent flyer-style program: doling out points, or miles, for walking, running, biking, using ride-hailing services and accessing public transportation.

The idea is that the more eco-friendly the transportation is, the more points a user can earn. The points can then be redeemed for goods such as a cup of coffee from Starbucks or a gift card from Amazon. Cities and companies can work with Miles to engage users of the app.