Flipping through the pages, it’s easy to see how the company — an offshoot of Google parent Alphabet — was chosen to revitalize the Lake Ontario waterfront. The lengthy pitch document, however, is just a taste of what the area might become. It’s a dreamy but meticulously thought-out mood board summarizing what Sidewalk Labs has been pondering for the past two years. Reading it cover to cover, you can get lost in the scale and ambition of such a project. Most companies would struggle to execute just one aspect of the plan: autonomous transit, for instance, or buildings that can be quickly and cheaply repurposed depending on the time of day or needs of the city.
Sidewalk Labs, however, wants to do it all.
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