Tesla’s passionate, tech-forward, affluent consumer base has inspired a long list of aspiring international imitators. They are investing billions chasing luxury, performance and founder Elon Musk’s je ne sais quoi. But as electric supercars lap the competition, it’s important to sharpen our focus on the fundamental goal of electrification: a broad-based transition away from carbon-based energy. Putting EVs in the hands of Americans at all income levels is a critical piece to this puzzle. Unless policy prioritizes technologies and business models that reach beyond America’s affluent suburbs, we will end up with a mobility system that is inequitable and fails to address climate change. The solution starts with better EV policy.
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