The massive wave of innovation sweeping the global transportation sector is driving new consumer choices and industry business models. Nowhere is that evolution faster or more obvious than the tolling industry, where a strong history of rapid technology adoption has positioned agencies and suppliers at the forefront of change.
By the time the latest wave of technologies like connected and autonomous vehicles (C/AVs) and Mobility as a Service (MaaS) began to hit, change was already a part of the DNA of an industry that has largely completed the mammoth transition from cash-based to all-electronic tolling systems.
That pioneering spirit is at the heart of the Driving the Future of Mobility theme selected by Chris Tomlinson, executive director of Georgia’s State Road and Tollway Authority (SRTA), the Georgia Regional Transportation Authority (GRTA) and interim executive director of the Atlanta-region Transit Link Authority (ATL), for his year as president of the International Bridge, Tunnel and Turnpike Association (IBTTA).
And it was the focus of the programming for IBTTA’s Annual Technology Summit this March in Orlando, Florida, an emerging hub in its own right for transportation and technology innovation.