Automaker Hyundai wants you to know that it’s also embracing the race to autonomous driving — but it’s also hoping to do so in a way that differs from the approaches of most automakers, in striving for tech that will both be available in vehicles owned by individuals, and that will actually be affordable for a good portion of car buyers.
Hyundai debuted its self-driving tech this week, with the first public rides provided on the streets of Las Vegas ahead of CES in January.
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