No one is making a dime yet
Mobility services have the potential to create huge economical value. The mobility services market in China, the US, and Germany has grown to more than US$140bn over the last decade, and this number will more than triple by 2030. Besides the financial advantage, mobility services can become key in tackling two of the most pressing issues of urban life: carbon emissions and overcrowded cities.

Even though these achievements and numbers are impressive, no player has yet managed to return a profit. So, what are the levers that can turn a mobility service into a profitable business? Looking at the overall market for mobility services and their strategies, Accenture has identified three critical steps that should be taken.
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