How Uber is Driving Down the Cost of Transportation

Uber is trying to get to what it calls “The Perpetual Ride,” which basically means that drivers will always have customers (100 percent utilization). That’s quite a goal, but it would mean the absolute lowest prices for consumers (barring any other changes to Uber’s cost structure).  Dirt cheap transportation is a pretty compelling value proposition, which is why I continue to believe that cities should be hard at work trying to figure out how to harness this transportation shift.