Uber is trying to get to what it calls “The Perpetual Ride,” which basically means that drivers will always have customers (100 percent utilization). That’s quite a goal, but it would mean the absolute lowest prices for consumers (barring any other changes to Uber’s cost structure).  Dirt cheap transportation is a pretty compelling value proposition, which is why I continue to believe that cities should be hard at work trying to figure out how to harness this transportation shift.