How Tesla and Elon Musk Are Designing a New Paradigm for Drivers

To say the 15-year-old company is merely reinventing the automobile industry would be selling it short. And few, if any, have had as swift and profound an impact on the way we conceive of an object, as mythic and everyday, as the car. “They’re bringing the Internet of things to the automobile, or vice versa—the automobile to the Internet of things,” says Mark Baskinger, a professor at Carnegie Mellon’s School of Design. “That’s really interesting as they’re positioning themselves as a different paradigm.”