First in emerging economies, more people can afford to buy and run a motorbike than a car meaning that the supply of drivers is easier to grow. Go-Jek’s better understanding of the local market and its ability to get motorbike owners onto its platform has meant that it was able to get to scale more quickly than Uber who entered the market late.  Second, in dense urban environments such as Jakarta, motorbikes offer a much better and more flexible mobility solution.  Third, Go-Jek rapidly built on ridesharing to integrate a broad range of personal services onto its app. With the current version of its app you can organize pickup by a motorbike or car, book a truck to move boxes, book movie tickets, get groceries delivered from the local market and, even, have a masseur and beauty therapist waiting for you when you get home.