How Ford plans to win the future like a software company

Butler and his Ford colleagues have broken down vehicle connectivity into three buckets:
1. Brought-in connectivity – Butler refers to this as “leveraging smart devices and the capability of those smart devices,” including their apps, media, and communications capabilities, as well as 911 Assist and vehicle health reports; he said Ford is already in a leadership position in this area.
2. Beamed-in connectivity – This involves external connections such as satellite radio, Wi-Fi, and Bluetooth.
3. Built-in connectivity – The final piece is what Butler describes as when “the vehicle itself, independent of any other devices, has its own built-in data connection through on-board data mode.”