How driverless vehicles will redefine mobility and change car culture

A future form of mobility may mean that, rather than relying on a human driver, you will use your phone (or other personal communication device) to summon a driverless car to pick you up and take you where you need to go, whereupon you will release the car to transport someone else to their destination. You will choose your driverless car provider by convenience, and that will depend on how well the provider’s network connectivity algorithms are designed for efficiency and speed. Just like the airline business model, mobility providers will make more money when their cars spend as little time idle as possible. This means that they need to anticipate demand as best as they can. We may expect to become more impatient and therefore more demanding with mobility providers, expecting wait times to be shorter and shorter.